Visibility is an Active Verb

There are methods for getting visible. Let me tell you how I did it.

It was one of the best things I did, growing my mailing list. This wasn't anywhere near organic growth either: for quite some time I spent maybe two or three hundred a day to grow my list. I'd heard everything anecdotal about signups obtained through advertising. None of the negative stuff was true for me. Out of my list of about ten thousand readers I can put a new book on the first line or two of the HNR list and first page of the top 100 bestseller cats (maybe three or four cats going in). Obtaining all of those signups cost thousands of dollars. Were they worth it? My new book published Aug 3 is currently hovering between 250-310 for about two weeks now. In less than a month it has earned over $18,000. How much did that mailing list cost me again? And I've done this with many new releases now and all of them have performed more or less like this month's.

Visibility is an active verb: you and only you are responsible for getting visible. It doesn't turn my head either to hear someone say, I can't afford thousands on a mailing list. But you know what, I've started lots of business in my life and each one required a cash outlay going in. That's how business works. Marketing books is a business. Why would anyone jump into it without paying the entry price for a good list and the best cover available and a professionally written blurb if you're not exceptional at producing blurbs?

The algos no longer can be relied upon to create careers like two years ago, either. I think what we've been left with since Amazon algos lost some of their zip is the opportunity to out-compete what the algos can do today. And that's a great thing, because I no longer have to rely on Amazon to kiss me and sell my books. Now I have that power.

Just dumping a new book on the mountain of new books any given day and hoping for a miracle isn't good business. In fact it's more wishful thinking than it is a business practice of any use. But try telling ten-thousand readers about that new book at the rate of 1,000 a day for ten days. Great things can happen.

  • August 31, 2017
Click Here to Leave a Comment Below 5 comments
Betty J Foss - August 31, 2017

I do love your books, however, Annie’s Verdict has some problems.
Who does your read check?
There were several inconsistencies of character following.
Don’t lose your readership by not having it proof read prior to release.
I am just a fan who loves your storylines.

    John Ellsworth - September 3, 2017

    I’m adding another member to my team to help with these sorts of issues. I’d hate to lose even one reader over my mistakes. Thanks for commenting!

      robert bucchianeri - September 3, 2017

      Thanks, John. I appreciate it. I know Facebook ads have a learning curve so I’m starting on that now.

robert bucchianeri - September 3, 2017

I assume that most of your mail list build through advertising has come via Facebook ads? From your previous post, I gather this is your primary advertising tool. I’m just starting to explore both Amazon and Facebook ads for my new series to be released this fall and am interested in your experience and/or advice.



    John Ellsworth - September 3, 2017

    Hi Bob. Yes, I build my mailing list two ways. First is the organic signup. These are the readers who signup via the link in the back of all of my books. Anymore I get about seven or eight of these each day. Then there is the quick build, the Facebook ad. I give away one book and it seems to attract readers to that book’s series and then to the other series if they’ve had a good experience with the first. This is how I went from 300 subscribers to 10K in a matter of a few months. I plan to do this much more in 2018. BTW, good luck with your series release!


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