Visibility is an Active Verb
There are methods for getting visible. Let me tell you how I did it.
It was one of the best things I did, growing my mailing list. This wasn't anywhere near organic growth either: for quite some time I spent maybe two or three hundred a day to grow my list. I'd heard everything anecdotal about signups obtained through advertising. None of the negative stuff was true for me. Out of my list of about ten thousand readers I can put a new book on the first line or two of the HNR list and first page of the top 100 bestseller cats (maybe three or four cats going in). Obtaining all of those signups cost thousands of dollars. Were they worth it? My new book published Aug 3 is currently hovering between 250-310 for about two weeks now. In less than a month it has earned over $18,000. How much did that mailing list cost me again? And I've done this with many new releases now and all of them have performed more or less like this month's.
Visibility is an active verb: you and only you are responsible for getting visible. It doesn't turn my head either to hear someone say, I can't afford thousands on a mailing list. But you know what, I've started lots of business in my life and each one required a cash outlay going in. That's how business works. Marketing books is a business. Why would anyone jump into it without paying the entry price for a good list and the best cover available and a professionally written blurb if you're not exceptional at producing blurbs?
The algos no longer can be relied upon to create careers like two years ago, either. I think what we've been left with since Amazon algos lost some of their zip is the opportunity to out-compete what the algos can do today. And that's a great thing, because I no longer have to rely on Amazon to kiss me and sell my books. Now I have that power.
Just dumping a new book on the mountain of new books any given day and hoping for a miracle isn't good business. In fact it's more wishful thinking than it is a business practice of any use. But try telling ten-thousand readers about that new book at the rate of 1,000 a day for ten days. Great things can happen.