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I have to wonder when I see fellow writers say they need “help marketing” their books. Help in what form? TV commercials? PPC ads? Magazine display ads, Yellow Pages? TV spots? Then there are the social media “opportunities” so often touted–Twitter and FB and Linked In etc. Then there are the Bookbubs, ENT's, BKNights and etc. Then there are growing up before our very eyes a new group calling themselves “estributors” who claim, variously, knowledge of how to manipulate the Amazon algorithm. Sounds scientific and thus sounds appealing as well. (As a one-time software engineer who has written his share of algorithms, ahem, excuse me while I explode with hilarity at this notion,)

I am inclined to venture that, in our particular line of retailing, perhaps the best (and possibly only) effective medium is word-of-mouth. Maybe rather than casting about for ways to “market” our work we should instead be looking at ways to let our work market us. Which means, of course, we have to write books that make people want to tell other people about what we've given them to read.

I think I like this idea. I think I am compelled to look harder at my writing and learn how to make it better. How to make it compelling. How to make it have the kind of impact that makes people want to tell other people about it.

That's the direction I think I'll head.

  • July 29, 2014
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